The WIA 54 programme promotes women entrepreneurship in Africa since 2017. Each year, it endows 54 African women entrepreneurs from 54 African countries with a comprehensive support package consisting of training, communication, mentoring and networking.​

This year, 540 women candidates will benefit from training and coaching. The jury will indeed make an initial selection of 10 finalists per country. Through this newly introduced initiative, WIA aims at supporting more than 10,000 women entrepreneurs by 2030.

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